Sellers
When selling a home, we enlist the help of our vetted contractors + partners so our clients can confidently and successfully find the right buyers. We’re not just real estate brokers— we’re a resource for life, and are committed to setting our community up for long-term success.
Prep Work + Mini-Flips
We like to create a game plan with each seller to start our process of getting the property fixed up and on the market.
Our goal is to make your home a stylish blank slate for as many buyers as possible. We have an incredible team of painters, contractors, and stagers who are all highly skilled and affordable. They work efficiently to slot our clients into their schedules to transform properties quickly—usually within 10 days.
For pictures of our mini-flip transformations, Click Here.
For information on how we prioritize projects for maximum ROI, Click Here.
Read more about our process in 5280 Magazine!
Staging + Marketing
Next up is staging—it may be hard to believe, but most buyers need to be told how to occupy spaces! Rooms look bigger with furniture, and buyers can picture themselves in spaces that are decorated strategically for the current consumer. There is so much psychology that goes into designing and presenting homes tactically—we listen to all of our buyers' critiques and confusions when we’re out showing property, and use that information as a guide for positioning our listings.
We set our listings apart with more elaborate photo shoots and staging, and it's been hugely impactful. The goal is for empty, staged homes to feel lived-in, and for every photo to feel like a very stylish person just left the room. Our listings look elevated, and it's reflected in the prices they fetch—our listings’ average time on the market is just 6 days!
For pictures of our unique “lifestyle” marketing and staging, Click Here.
Pricing + Comps
We don't believe in slapdash pricing (or slapdash anything!), so we pull the most relevant, recent comparable properties currently under contract or recently closed, with a similar above-grade square footage. We review stats with a statistician every 2 weeks to ensure we understand the trends in each of our listing’s micromarkets. Then, we reach out to all agents who’ve had a relevant listing in the last month in your area to understand buyer engagement, because there’s a lag between stats and current consumer sentiment.
For more information on how we pick the perfect pricing strategy, Click Here.
Looking to boost your home’s sale price by the tens of thousands? Take a look at our mini-flip process for sellers below, with before-and-afters.