No Slapdash: Our Listing Strategy, Distilled.
Pricing is an art and a science. We’re firm believers in the power of pretty, but without strategic, statistical analysis, we’re just designing. Our goal is always to Design to Sell.
Pricing Process:
Walkthrough || We aim to understand the Seller’s timeline and goals.
Property Analysis || We put our heads in the minds of the buyers of the property. We try to understand who the highest-paying buyer is likely to be so we can cater to this demographic.
Data Collection || We call all agents with comparable listings to understand buyer traffic and learn about any offers collected. Determining buyer engagement is fundamental to how this process unfolds. It’s also important to track what the consumer is missing in the marketplace, so we can fill that void creatively.
Analyzing the Competition || We create a Comparable Listing Spreadsheet *SAMPLE BELOW*. This ensures we have every data point tracked and we don’t miss variables that could inform our pricing strategy.
4. Stats || We are always up on the latest market stats in the Denver Metro Area. We are constantly communicating with our statistician to ensure our understanding of market trends aligns with our pre-market plans in your unique micro-market. We want to know the average number of showings to an offer so we understand when to hold and when to drop. We need to know the percentage of list price to sale price so we can be sure to align our pricing with the most successful strategy.
5. Updates || If the home could use a refresh for the market based on buyer demographics and comparable listings, we create a facelift/mini-flip plan *SAMPLE BELOW*
6. Collecting Bids for Updates || Our team is familiar with the speed of real estate and we assemble a bid sheet of all possible home improvements. Once we create our “menu” of options we refer back to our Comparable Listing Spreadsheet to determine which items will net the most.
7. Projects || We manage contractors and coordinate all approved updates on a tight timeline. Once all projects are completed, we refer back to our Comparable Listing Spreadsheet and add any new listings.
8. Staging || Our buyer demographic research is essential as we stage and design each listing. Our goal is to maximize each space, teach the consumer how the home can function, and create an aspirational setting. The end result is the feeling that a stylish homeowner just left the room, not a cold, vacant home.
9. Photography || We’re present at every photoshoot moving props and ensuring our photographer partners have everything they need to make our listings shine. We light candles, set up culinary and entertainment vignettes, and create a homey atmosphere. We partner with photographers who are extremely detail-oriented to ensure each shot is thoughtful, artful and functional.
8. Pricing Finalized || We refer, once again, to the previous week’s stats to ensure our pricing strategy is aligned with current market conditions. We also shop MLS for new competition to ensure our pricing is aligned perfectly with the current market.
9. Marketing || Our goal is for every listing to be shared and re-shared online. From Zillow “likes” to Instagram “shares”, we want to be everywhere. Our listings are on every relevant industry Facebook group, all real estate websites, and every social media platform. With our Seller’s permission, we hold 2 open houses for every single-family home or townhome - one for neighbors and one for the general public. Our strategy is to build and even simulate urgency.
